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I’m Adele

Social Media Strategist • Brand Storyteller • Digital Marketing Specialist
See My Resume

Bringing Structure &
Heart to Digital Content

 

 

I’m a seasoned content strategist with 13+ years of experience crafting digital narratives that connect, convert, and build lasting brand loyalty. With a background in editorial marketing, brand development, and visual storytelling, I help values-driven businesses show up online with clarity and consistency.

Through my work with product-based businesses, hospitality brands, wellness leaders, and educators, I’ve learned how to turn everyday moments into meaningful content—always tailored to the audience and grounded in authenticity.

My approach blends strategy and intuition. I’m just as comfortable inside a project management board as I am curating photo libraries or writing Instagram captions. I bring structure to creative teams, insight to brand storytelling, and a high level of care to every brand I work with.

 

Finding growth at the intersection of exploration, wild places, and creativity.

Outdoor Guide


My early experience as a wilderness guide shaped the way I lead, teach, and problem-solve. At 18, I began guiding in the outdoors and later taught internationally—experiences that strengthened my resilience, adaptability, and love for mentorship. Nature has always been a classroom and a compass, grounding my creativity and sharpening my instincts.

Creative Director


With an MFA in Graphic Design and 13+ years in brand strategy, I founded Live Large Design to help mission-driven businesses tell their story with clarity and heart. I later launched Live Large Collective—an online education platform—to mentor new designers and entrepreneurs. My work blends design, storytelling, and marketing into thoughtful, intentional content.

Values & Vision


Rooted in creativity and curiosity, my work is shaped by years of travel, teaching, storytelling, and community-building. I’m guided by values of freedom, connection, and growth—whether I’m crafting brand stories, mentoring creatives, or exploring new landscapes. I’m drawn to meaningful work that honors place, people, and purpose.

I have no special talents.

I am only passionately curious.



—Albert Einstein

Curriculum Vitae: Work History

 

CEO & Creative Director


June 2012 – Current
Live Large Design


As the CEO and Creative Director of Live Large Design, I manage the daily production of design and development, oversee the team, manage the delivery of design work to clients, and execute our marketing efforts. We specialize in building strategic branding and web platforms for clients in the social and environmental impact sector. I mentor and guide all the departments (design, development, and customer service), providing consistent feedback and critiques.

We provide a remote branding process that includes brand strategy, visual language development, verbal voice, logo design, brand guideline development, website design, copywriting, and educational course platforms. I developed all of the strategies and workflows in our agency to provide an efficient, effective, and joyful branding process in the online environment.

Graphic Design Professor


August 2019 – January 2021
Academy of Art University


As a graphic design professor, I teach undergraduate students both fundamental and conceptual design skills. All classes are conducted in an online environment, where I support students with design critiques, grading, mentorship, and curriculum development.

I teach the creative process from start to finish to ensure that students can design and develop any creative project. Common topics I cover are typography, grids, layout, branding, hierarchy, balance, contrast, color theory, and branding. I also support students as they move into the real world of commercial graphic design and business.

Senior Graphic Designer


November 2014 – November 2015
Northwest Strategies


As a senior graphic designer for this advertising agency in Anchorage, Alaska,  I was the project lead on anything from logo designs to annual reports to websites. I implemented many new systems to help showcase our design work to clients and smooth out the feedback process for efficiency. I worked closely with the client relations team to ensure that work was presented effectively to clients.

I participated actively in a design team of five designers, giving and receiving feedback on design work and company processes. This was a fast-paced work environment with a substantial project load every day. Numerous of my projects received AIGA design awards.

Principal Brand Designer


September 2013 – October 2014
Innovate Brand Agency


As the principal brand designer, I supported this company as they grew their platform and client reach. I worked on up to 12 client projects at a time, with each requiring a custom logo, marketing materials, social media, and website design.

This was an online position where I delivered materials in an asynchronous environment with clear communication to manage timeline expectations and client interpretation.

Education


Master of Fine Arts

Graphic Design
Academy of Art University
San Francisco, CA — 2016

Bachelor of Fine Arts 

Environmental Education
Prescott College
Prescott, AZ — 2007

 

Leadership & Awards

  • The Freshman Project book
    [co-author]
  • Dojo Hackathon Winner
    [Bali, Indonesia]
  • AIGA Big One Design Awardee
    [Anchorage, AK]
  • 24-Hour Film Royal Winner
    [Anchorage, AK]
  • Membership Director with AIGA Alaska
    [Anchorage, AK]
  • Fairbanks Coordinator with AIGA Alaska
    [Fairbanks, AK]
Download Resume

A S   S E E N   I N

More About Adele

Founder & Creative Director

 

With an MFA in Graphic Design and over a decade of experience in branding, digital strategy, and creative direction, I’ve worked at the intersection of design, storytelling, and intentional marketing. My background spans agency work, university-level teaching, and entrepreneurship—each rooted in clear communication and purposeful design.

My work has been featured by HuffPost, NPR, Expertise, and the American Institute of Graphic Arts. I’ve collaborated with mission-driven brands across the globe to build visual identities, websites, and content that resonate deeply and reflect the heart of their mission.

Now through Live Large Design and my creative studio West of Normal, I help values-led businesses craft authentic, compelling online presences. Whether I’m designing a brand, writing content, or curating visuals, I approach each project with curiosity, care, and strategic focus.

Community, creativity, and growth are at the core of everything I do—whether I’m building brands, mentoring creatives, or exploring wild places.

Client Success Story

When we wanted to redo our logo, we hadn’t put too much thought into the rest of what would come along with this process. Live Large Design walked us through a strategy that helped us define our business more clearly.

Previously, we rambled when we explained who we were and why we were different. After this process, we now have a defined brand guidelines document with the exact words, fonts, and colors which flow into every single thing we do! This has made us not just a successful company, but we are a sought after brand.

Once we rebranded with Live Large Design, we remodeled our storefront to match and threw a profitable launch party. We have implemented the rebrand into our website, the feeling we portray on Instagram, our printed materials, and the customer experience in our stores.

Taking the time to define who we are with so much detail, has helped us connect with the right brands for our story and align with the right target audience. It has allowed us to explain our passion so much clearer and that has created a frenzy with our customers.

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