H E YÂ Â T H E R E !
I’m Adele
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Chasing beauty and freedom through travel, wilderness, and art.
Bringing Structure &
Heart to Digital Content
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I’m a seasoned content strategist with 15+ years of experience crafting digital narratives that connect, convert, and build lasting brand loyalty. With a background in editorial marketing, brand development, and visual storytelling, I help values-driven businesses show up online with clarity and consistency.
Through my work with product-based businesses, hospitality brands, wellness leaders, and educators, I’ve learned how to turn everyday moments into meaningful content—always tailored to the audience and grounded in authenticity.
My approach blends strategy and intuition. I’m just as comfortable inside a project management board as I am curating photo libraries or writing Instagram captions. I bring structure to creative teams, insight to brand storytelling, and a high level of care to every brand I work with.
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Finding growth at the intersection of exploration, wild places, and creativity.
Wild at Heart
My path began on the land. At 18, I started working as a wilderness guide and later taught internationally, leading groups through unfamiliar landscapes and helping people find confidence beyond their comfort zones. Those years shaped how I lead today.
Time outdoors taught me to listen closely—to weather, terrain, and the subtle signals that guide good decisions. The land became both a classroom and a compass, sharpening my instincts, strengthening my resilience, and shaping the grounded, intuitive approach I bring to my work.
That connection to place still informs everything I build today, both in business and in the land-based projects that continue to guide my path.
Creative Director
Creativity and intuition have guided me for as long as I can remember. Long before I studied design formally, I was drawn to patterns, storytelling, and the subtle ways visuals shape how people feel and connect. That instinct eventually led me to earn an MFA in Graphic Design and build a career in brand strategy and creative direction.
Through Live Large Design, I help visionary entrepreneurs translate their ideas into brands and digital ecosystems that feel clear, magnetic, and aligned with the deeper story behind their work. My approach blends design, storytelling, and strategy into thoughtful, intentional experiences that allow businesses to grow with purpose and impact.
Sovereign Vision
My work sits at the intersection of instinct, creativity, and leadership. Years spent guiding in wild landscapes taught me to trust intuition and read subtle signals, while my career in design and branding showed me how to translate those instincts into clear expression and meaningful impact.
That philosophy extends beyond my client work into West of Normal—my podcast, book, and collection of off-grid travel stories exploring life lived closer to the land. Across everything I create, I’m drawn to a form of freedom marketing: building brands and businesses that support a life lived on our own terms, guided by curiosity, creativity, and the courage to follow a path that feels truly our own.
Live Large
[IDIOM]
» to live life to it's fullest extent & freedom
» to make a positive impact in the world
» to have an extravagant & luxurious lifestyle
Read our Live Large Manifesto
More About Adele
FOUNDER & INTUITIVE CREATIVE DIRECTOR
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With an MFA in Graphic Design and more than a decade of experience in branding, digital strategy, and creative direction, I’ve built my career at the intersection of design, storytelling, and intentional marketing. My background spans agency work, university-level teaching, and entrepreneurship—each grounded in clear communication and purposeful design.
My work has been featured by HuffPost, NPR, Expertise, and the American Institute of Graphic Arts. Over the years, I’ve collaborated with mission-driven brands around the world to create visual identities, websites, and content that reflect the deeper story behind their work.
Today, my work extends across Live Large Design and my creative studio, West of Normal, where I explore storytelling through brand design, writing, podcasting, and off-grid travel. Across each of these paths, I’m guided by curiosity, creativity, and the belief that businesses—and lives—can be built with intention, freedom, and meaning.
I HAVE NO SPECIAL TALENTS...
I am only passionately curious.
— ALBERT EINSTEIN
Client Success Story
When we wanted to redo our logo, we hadn’t put too much thought into the rest of what would come along with this process. Live Large Design walked us through a strategy that helped us define our business more clearly.
Previously, we rambled when we explained who we were and why we were different. After this process, we now have a defined brand guidelines document with the exact words, fonts, and colors which flow into every single thing we do! This has made us not just a successful company, but we are a sought after brand.
Once we rebranded with Live Large Design, we remodeled our storefront to match and threw a profitable launch party. We have implemented the rebrand into our website, the feeling we portray on Instagram, our printed materials, and the customer experience in our stores.
Taking the time to define who we are with so much detail, has helped us connect with the right brands for our story and align with the right target audience. It has allowed us to explain our passion so much clearer and that has created a frenzy with our customers.
