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Stand & Rock Benefit

Branding & Event Case Study

Project Strategy

In solidarity with the Standing Rock Sioux Tribe in North Dakota, we put on a benefit concert in Anchorage, Alaska to raise funds and come together as a community in support. Live Large Design was in charge of all the branding, marketing materials, and promotional efforts.

All profits went to the Standing Rock Sioux Tribe donation fund.

Support Standing Rock HERE.

Visual Branding

The name Stand & Rock was used to identify the support effort of the event and the focus on live music for the evening.

The branding and design materials used a hand-drawn font for a visceral sense and natural imagery to relate to North Dakota and the native way of life.

Event Promotion

The event was held at Anchorage Community Works as an all-ages show that sold out with over 250 attendees.

Tickets were sold on a donation basis and all proceeds went to the Standing Rock Sioux. The event was promoted in local publications and via social media streams using the visual brand foundation created.

Organized by
Tyson James

Design & Promotion
Live Large Design

Photography
Charlie Earnshaw
Shane Spencer

Musicians
The Norris Bowers Band
The Good Time Guardians
Pamyua
Jared Woods
Melissa Mitchell & The Hope Social Club

Live Large Collective graphics


Live Large
 has a fabulous design team. 
Their comfort level working within websites and designing for digital purposes has been incredible, and they have supported my brand with their robust skillset.

They provide a process and team with a positive attitude and their creativity is inspiring. They have truly been an asset.

Ashley Taborsky
Anchorage, USA

 

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