Episode 01

Slow Down to Level Up

Marketing Rehab Podcast with Adele Wiejaczka

In this first episode of Marketing Rehab, I share the unexpected clarity that came from almost selling my truck—and why I ultimately didn’t. What started as a practical decision turned into a deeper lesson about alignment, energetic neutrality, and how slowing down can reveal the most aligned next step in both life and business.

(0:00) Welcome

Welcome, my friends. You’re listening to Marketing Rehab, a space to rise above performative marketing and magnetize the right people with a message that’s grounded in who you actually really are. I’m Adele, you probably know, and I work at the intersection of branding and energy. This is my little side of the internet where I tell the truth about how business really works for me.

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(0:23) Selling my truck

About a month ago, I put my truck rig on the market. I thought I had a plan devised for the summer and not using the truck. I didn’t want to just have it hanging around and I needed something with better gas mileage if I was going to be commuting like I was. So I took the steps. I listed it, I started getting interest, put for sale signs on, had conversations with people.

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(0:46) Clarity through action

The interesting part of this is once you take a step forward, it often will bring clarity into how you actually feel about that particular step in your life. Now I love this truck. I built it. I spent probably 350 hours building out the camper. I’m very practical, so I don’t like hanging on to things that I’m not actively using. But what I found throughout this process, when I actually neutralized the sale of the truck and I let go of the shoulds or the potential money that would or wouldn’t come in and kind of like that outcome sort of result, that I was actually able to see the truth behind the scenario.

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(1:28) Walking it out

Now for me and my type in this life, I actually have to walk through the steps. So it’s not wrong that I took the action to put the truck on the market, but what I want to share in this podcast today is I allowed myself to feel the feelings, to get to the bottom of those feelings and understand what the next aligned action was for me, and I allowed myself to simply change my mind.

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(1:48) Integrity vs alignment

I think sometimes that’s difficult in business because we want to maintain our integrity. We want to live up to the things that we put out into the world. We want to, you know, follow our launch plan or whatever strategy from whatever mentor we’ve hired. But at the end of the day, business is energy and we have to follow where we are with the energy in every moment, even if that shifts the outcome or that particular action.

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(2:17) Why I kept the truck

So it was through the conversations that I had with people and, you know, reflections on my truck and then also changes in my life, which seemed to happen, that brought me to not only keeping the truck, but actually investing more in it and adding a few things that would make it comfortable for the environment I’m in, mainly an AC unit in the back of the truck so I can live in Texas or anywhere hotter and still be comfortable. So those are the steps I’ve taken. It changed the course of where I’m going. It actually changed the course of some of my extracurricular activities.

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(2:52) Law of neutrality

And what I want to share is that it really took me following this law of neutrality to get to this outcome. So in marketing, we get kind of addicted—or at least I do—to this idea of the outcome, to, you know, what is the financial value of a launch? And I’ve been in marketing for 14 years. I’ve launched over 500 websites and brands. I’ve been on the forefront of seven-figure businesses, multi six-figure launches—just kind of intense, you know, sort of business entities, putting themselves out into the world. And there’s all this pressure around a lot of these things.

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(3:29) Energy of launch culture

And it’s honestly not very fun to exist in the energy of that. It’s exhausting for me as the brand or website person. It becomes just this like, you’re pumping so much energy into it and you’re trying to tell people what to do through a particular funnel. And what I’ve kind of discovered is it’s just not innately authentic nor effective in the way that we want it to be. Sure, people are having results financially, but is it sustainable? Is it bringing in the right clients? Is it bringing in that alignment? Is it bringing in the people you can truly help with your business?

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(4:09) Energy-based marketing

So I’ve really shifted this year into energy-based marketing. I don’t even like the word marketing because it suggests that we’re trying to force a behavior. What if we shifted that into resonance, into a soft invite into your world, into your brand, into your story—and allowed people to follow a clear path through your offers?

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(4:29) Discovery calls & neutrality

So that’s what I’m really interested in doing. And when we ground ourselves with neutrality—so when we get on, say, a discovery call with a prospect—if we’re truly neutral about them signing up or not, we actually promote that magnetism in a deeper way.

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(4:48) Overflowing energy

So I’m sure we’ve all been in environments where someone’s pushy—it’s like that used car salesman sort of vibe. And what I’ve noticed over the past 10 years, there’s been this kind of influx of that energetic like, essentially, let me overflow my energy into that prospect on the call so it entices them to purchase.

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(5:09) Alignment over overflow

Now I’m not saying that’s bad, but I think the more aligned action, the more aligned client, the more sustainable ongoing repeat client is going to be the one where you’re actually not overflowing your energy into them and kind of encompassing them. It’s where you meet them, you meet them with your energy and you allow that path to unfold so that they can step into that—or not.

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(5:34) If you want it too bad

And when you look at, like, laws of the universe—if you’re grabbing at something, someone has no choice but to step back. This is true in relationship and anything that we want in manifesting. If you want it too bad, you’re probably pushing it away because there’s no room for that thing to come towards you.

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(5:51) Softening the copy

So I want to invite you to consider: what of your offers have you been pushing too hard? Where in your copy are you saying “do this” instead of opening a door and letting that prospect walk through it from their own fruition—from that resonance, from truly feeling connected to you and your work—and start shifting that messaging.

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(6:09) Funnels and force

And you really can just go through your funnel and see—instead of that bro marketing, which we’ve really kind of moved away from—the flashing lights and the urgency. But there’s still this focus in funnels on telling people what to do. And I just… I’m tired of it. If I’m honest, I’m tired of people doing it to me and I’m tired of that existing in anything that I create because it’s just not attractive. Like, I find it gross. I’m over it.

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(6:35) Teaching what worked for you

I also find a lot of people want to teach them what works for them—and this is going to be true of me too—versus, let’s look at actual fundamental laws of the universe and energy and some of this neuroscience. Like, how does the brain work? And how do we actually market in a way that is effective outside of the tactics?

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(6:59) Rooting in faith

So I just invite you to go through your materials, go through your brand, and look at where you can soften into an invite—and really put faith behind that. And when I say faith, it’s this essence of rooting to your offers, to your work in a way that you know that you offer the best of the best to your clientele. And when you embody that for yourself, that will translate energetically.

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(7:23) Aligned energetic match

And so that’s when marketing becomes more about an aligned energetic match than it does about the perfect copy on a website to convince somebody to do something. So I think it’s quite nuanced, but I think this is where we’re heading—especially with the deepening of AI and, you know, these external factors in the work that we do—the more human, the more tapped in, the more intuitive, the more energy-based that we can be in our work, I think the more sustainable it can be.

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(7:52) Closing

So have a great day. And I’m so excited to see how this concept might be able to be embodied in your businesses. Thank you.