Wool & Honey
Branding Case Study
Project Strategy
The Northern Michigan yarn shop hired Live Large Design to do a full brand redesign and overhaul. They wanted a more visceral logo that would relate better to their hand-dyed yarn and local natural surroundings. Additionally, they needed a cohesive brand platform to support the interior design of their brick-and-mortar store and monthly yarn membership.
Visual Branding
After many iterations and concepts, the Wool & Honey final logo was created from a hand-illustrated beehive, balanced yet natural. As a vector logo, it is versatile for any application, including a custom made wooden sign. Included in the project, was a comprehensive brand guidelines document, which defined font and color palette selection. These were implemented throughout the physical store and other assets, creating a cohesive brand presence.
Package Design
After a solid brand foundation was developed, we delved into a variety of collateral design. This is often the really fun part of a project since all the research and intention of the branding gets to come alive in numerous design pieces. We created secondary graphics to diversify the brand, and then moved into designing patterns, tags, labels, and more!
Branding Results
In less than 6 months, Wool & Honey more than made back their original investment with the brand redesign.
After a launch party at their newly designed store using the brand guidelines Live Large Design created, they have continued to increase their reach and presence in the knitting community worldwide. They now have over 23,000 Instagram followers in addition to their local presence and regularly sell out of their products.
When we wanted to redo our logo, we hadn’t put too much thought into the rest of what would come along with this process. Live Large Design walked us through a strategy that helped us define our business more clearly.
Previously, we rambled when we explained who we were and why we were different. After this process, we now have a defined brand guidelines document with the exact words, fonts, and colors which flow into every single thing we do! This has made us not just a successful company, but we are a sought after brand.
Once we rebranded with Live Large Design, we remodeled our storefront to match and threw a profitable launch party. We have implemented the rebrand into our website, the feeling we portray on Instagram, our printed materials, and the customer experience in our stores.
Taking the time to define who we are with so much detail, has helped us connect with the right brands for our story and align with the right target audience. It has allowed us to explain our passion so much clearer and that has created a frenzy with our customers.
