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Stand & Rock Benefit
BRANDING & EVENT CASE STUDY
Project Strategy
In solidarity with the Standing Rock Sioux Tribe in North Dakota, we put on a benefit concert in Anchorage, Alaska to raise funds and come together as a community in support. Live Large Design was in charge of all the branding, marketing materials, and promotional efforts.
All profits went to the Standing Rock Sioux Tribe donation fund.
Support Standing Rock HERE.
Visual Branding
The name Stand & Rock was used to identify the support effort of the event and the focus on live music for the evening.
The branding and design materials used a hand-drawn font for a visceral sense and natural imagery to relate to North Dakota and the native way of life.
Event Promotion
The event was held at Anchorage Community Works as an all-ages show that sold out with over 250 attendees.
Tickets were sold on a donation basis and all proceeds went to the Standing Rock Sioux. The event was promoted in local publications and via social media streams using the visual brand foundation created.
Organized by
Tyson James
Design & Promotion
Live Large Design
Photography
Charlie Earnshaw
Shane Spencer
Musicians
The Norris Bowers Band
The Good Time Guardians
Pamyua
Jared Woods
Melissa Mitchell & The Hope Social Club
