Ocean Acidification Research Center
Branding Case Study
Project Strategy
Ocean Acidification Research Center (OARC) provides support and analytical services for groups who are monitoring ocean acidification.
It was up to Live Large Design to create an identity that would allow OARC to be recognized as an individual identity within the bigger framework of the University of Alaska. They wanted to stand out visually with their work and impact.
Visual Branding
Live Large Design developed a visual identity that incorporated all the elements that contribute to OARC's research. The design encompasses important visual elements of Alaska, including mountains, snow, and the ocean.
A strategic font selection was used to demonstrate the strength of the organization, and the color palette is grounded in nature and water.
Overall, the visual identity brings together the foundational history of OARC and its importance in today's world in a modern approach.
Collateral Design
After a solid brand foundation was created, these elements were easily carried through to additional design pieces, including business cards, banners, and fliers.
The brand guidelines created for OARC ensures that all current and future design materials are created to support the identifiable and consistent brand.
Branding Results
OARC fully embraced their new branding, allowing them to establish their own identity within the University of Alaska structure.
OARC remains a trusted research component in the global ocean climate. The organization has gone on to showcase its brand and research, drawing international attention and awareness.
When we wanted to redo our logo, we hadn’t put too much thought into the rest of what would come along with this process. Live Large Design walked us through a strategy that helped us define our business more clearly.
Previously, we rambled when we explained who we were and why we were different. After this process, we now have a defined brand guidelines document with the exact words, fonts, and colors which flow into every single thing we do! This has made us not just a successful company, but we are a sought after brand.
Once we rebranded with Live Large Design, we remodeled our storefront to match and threw a profitable launch party. We have implemented the rebrand into our website, the feeling we portray on Instagram, our printed materials, and the customer experience in our stores.
Taking the time to define who we are with so much detail, has helped us connect with the right brands for our story and align with the right target audience. It has allowed us to explain our passion so much clearer and that has created a frenzy with our customers.
Liz Neddo
Maple City, USA
